Brands and Branding: Research Findings and Future.
Research Paper By Raluca Paun (Executive Coaching, ROMANIA) Coaching and personal branding; I am working in marketing and communication since more than 13 years, and I love this profession as it is never boring, you have the opportunity to create and grow brands which people love and use every day, you have the power to build the company strategy and see it come true.
Journal Of Research in Marketing (JORM), peer-reviewed and published bi-monthly, interdisciplinary Marketing journal, is committed to publishing scholarly empirical and theoretical research articles that have a high impact on the marketing field as a whole. JORM encourages new ideas or new perspectives on existing research. It aims to develop, promote and coordinate theory, research and.
Research in Marketing (Barwise 1993) and Journal of Marketing Research (Shocker et al. 1994). For a more exhaustive review of the academic literature on brands and brand management, see Kevin Lane Keller (2002), “Branding and Brand Equity,” in Handbook of Marketing, eds., Bart Weitz and Robin Wensley, Sage Publications, London, 151-178.
Continue previous research: many students will want to continue to work on something that they have started to investigate previously in their academic careers. Read papers in the areas of marketing that interest you: most papers will highlight areas for additional research or even highlight where research is weak. These can be great sources of.
The European Marketing Academy (EMAC) and the International Journal of Research in Marketing (IJRM) are pleased to announce the winner of the 2018 IJRM Best Paper Award and the 2019 Jan-Benedict E.M. Steenkamp Award for Long-Term Impact.
In the following report, Hanover Research explores a variety of trends that have developed within higher education marketing, enrollment, branding, and recruitment. A close consideration of how technology is impacting higher education is also discussed, including.
The aim of this paper is to focus on the latter mean of building brand loyalty, social media marketing, defined as the process that empowers individuals to promote their websites, products, or services through online social channels and tap into a much larger community that may not have been available via traditional channels (Weinberg, 2009, p.